What seems bizarre to me is SWFA betting all their chips on an old lineup of SS scopes that haven’t been updated in forever. The SS scopes are ok for their price, and the fixed 10X offers a good value for what it is. But SS doesn’t really offer anything unique or better than what the competition is offering.
The competition has more reticle choices, more variable power options, better illumination, zero stops, etc. Maybe SWFA has big plans to update their scopes and introduce new models? But their current offerings while serviceable are pretty lukewarm compared to the competition. I don’t really understand what their plan is here.