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Ho Hum

I've never been partial to Leupold anyway. If you hadn't posted that link I seriously doubt I would have even noticed.
 

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I have a few of them... I think they're great glass for the price. $800 for the MilDot 14 power hasn't been matched by another scope manufacturer so I've been kind of partial.

The NF SHV 3-10x MOAR might be my new stand-in thanks to cmshoot's recommendation.
 

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Poster on this site had a used one for sale and I bought it. If it had been another brand of "used" scope most likely would not have purchased and reason is simply that the warranty/service I have experienced over the years with Leupold has been first class.
Scope is the basic 10x w/ mil dot reticle and not so large to dwarf the rifle. Simple to use, just look through it and pull the trigger, no batteries, switches, etc. Saved quite a bit of money going this route and see no "combat" activities in the future for me so the scope should serve me and others well into the future. Have no intentions of selling the scope, but you can bet as soon as the MK 4 series becomes "unobtainiuom " to the market, the pricing will go much higher for solid used Leupold MK 4 scopes. Supply and Demand rules.
 

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I think it's just due to soft sales of the MK 4 line. The MK 4 has been around since the 1990's when they were the top scope. The "Tactical" crowd has moved on from the MK4 so it's no longer that popular any more. Leupold probably see no sense in trying to support a diminishing civilian market.
 

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I think it's just due to soft sales of the MK 4 line. The MK 4 has been around since the 1990's when they were the top scope. The "Tactical" crowd has moved on from the MK4 so it's no longer that popular any more. Leupold probably see no sense in trying to support a diminishing civilian market.
I agree. Mk 4 scopes currently do not have a big draw in the civilian sector. Rick
 

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I'm not sure that I believe this article & if it does happen they will certainly replace them with another scope lineup to fill that void between the value-priced Mark AR and the stupidly-overpriced Mark6/8.
 

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I went to the NRA convention here in Louisville, and while there stopped at the NF booth. I spoke to their marketing project manager who gave me tour of the product line. Needless to say I was very impressed, he gave me his card and assured me of a good discount when I order.

I don't guess I will miss the absence of the Leupold Mark 4.

Ren
 

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Gentlemen, Do not read too much inot this "announcement" - assuming it is factual. There is no compelling reason for Leupold to continue to market the Mk 4 scopes in the civilian sector since the sales are probably not high enough to warrant the effort and expense. There are still Mk 4's being used by the military so they will continue to produce the scopes for that segment. Selling in the civilian sector requires advertising and marketing expenses that can be directed to other product lines. It's not like Leupold will not sell other products to civilians. It's just like when GM continued to produce 6.2L diesel engines for the military even though they stopped producing that version of the engine for civilian usage. Rick
 

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...It's just like when GM … stopped producing that version of the engine for civilian usage. Rick

Isn't that kinda the point? GI1
 

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I dunno - if they have a production line up and running for military contracts anyway, why wouldn't they continue to offer them to the civilian market? No need to advertise or market them, it would be word-of-mouth for those 'in the know'. Can't get much better marketing than that.
 

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I dunno - if they have a production line up and running for military contracts anyway, why wouldn't they continue to offer them to the civilian market? No need to advertise or market them, it would be word-of-mouth for those 'in the know'. Can't get much better marketing than that.
The product still would be in the catalogs and on price lists, there would need to be some level of dealer and customer support and they would need to maintain some level of product inventory. Specific commercial packaging would still need to be maintained. It simplifies operations (and thus reduces overhead) when a product is simply dropped from the commercial line up. When it comes to running a profitable business, it is prudent to reduce product offerings if there is not adequate sales potential in that segment of the market. Rick
 
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