I have seen a lot of his videos. They are somewhat geared toward a novice shooter, but they do always contain good info, and it looks like He is always having fun, and he does not take himself "too seriously".
He also shoots pretty darn good, IMHO...
The "shiny" lube on that SOCOM is Ballistol.
It is a German product invented in 1905, adopted by the German Military in
1906, and is still widely used in Europe today.
It is the first "miracle juice" as you can use it as a lube, cleaner, anti rust protector, on leather, wood, plastic, etc.
It just might be the best gun lube in very wet conditions, like jungle, heavy rain, heavy snow, and swimming stuff in, as it algamates with water, and continues to "work".
I use it quite a bit. It is pretty good stuff. Do a google search and check it out. It is even used for some medical purposes in Europe.
I use it for minor cuts, abrasions, and insect bites.
Check it out.DI5