I don't think it is that deceitfull. My thoughts are that Ellmer actually believes the remanufactured bolts are good and that someone is scalping them for him for a commission and dropping his name all over town.
I believe that if you do not like a product that you buy from a vendor, simply return it. No need to make a big to do over it, post the facts and your opinion and be done with it.
As far as the "he's making too much money" feedback, remember there were a lot of these TRW bolts bought by the barrel load for $5ea that are being sold for $275 now. The vendors didn't do it, Koolaide was sipped and the M14 enthusiasts set the price for USGI parts.
New Garand bolt...$60-$80
New M14 bolt $250-$350
Most folks couldn't tell em apart. We did it to ourselves....